Social Media : a business asset that is still too often under-exploited
Facebook, Twitter, LinkedIn, Instagram, Snapchat… In recent years, the use of Web 2.0 has become widespread. In Switzerland, for example, out of a population of 8.4 million, Facebook now has more than 4.2 million registered Swiss residents, or 50% of the population. Social networks are attracting more and more people, and it has now become essential for businesses to be active on them.
The biggest brands and companies have understood the importance of their presence on social media and the interest it generates among their customers and partners. Today, it would be madness to want to do without social media in your communication plan.
But what benefits can you expect from setting up on social networks? What advantages can companies hope to gain? Here are a few answers!
What are social media?
In 2017, is it still necessary to explain what a social network is? Unfortunately, the answer is yes… Social networks on the Internet are virtual groupings of individuals or legal entities (associations, companies, institutions) enabling their members to discuss and exchange ideas on dedicated sites. Everyone uses them for specific reasons:
Individuals
To share personal information and interests, search for and keep in touch with people, publish photos or videos, etc.
professionals
To raise interest around their company and services, carry out business intelligence, track current trends, recruit, etc.
The strengths of social networks lie in their accessibility, immediacy and snowball effect. All it takes, for example, is for one user to publish a product, a service or a person of interest, and all his or her contacts will be informed in real time, who in turn will be able to share the information with all their contacts at the click of a button. The potential of social medias is enormous for companies looking to develop their customer base, brand awareness and sales.
There are all kinds of social networks, some generalist and others much more specialized. The most widely used are: Facebook, Twitter, LinkedIn, Instagram, Google+ and YouTube.
Why have a presence on social medias?
Social networks have become indispensable to their users and an integral part of everyday life. They represent an effective, massive and direct means of getting in touch with potential or current customers. For a company today, not being active on social networks means letting competitors take its place. Social networks make it possible to raise the profile of SMEs, institutions, public figures and multinationals alike. Used properly, they enable small and medium-sized businesses to play in the same league as the biggest! It’s a communication channel that can strengthen your company’s presence on the Internet, increase your number of customers and recruit your future employees in a different way. What’s more, creating and managing a real community around your identity, products or services is a major added value!
Develop your company
As you will have realised, being active on social networks also offers the opportunity to optimise the sums invested in canvassing, advertising, promotion and public relations, because only one activity can now support almost all the others.
Gain visibility
Raise your profile by generating visibility. Social networks are just as much a means of communication as traditional media. What’s more, being active on social networks will generate additional traffic to your website.
Prospect
Social networks represent a low-cost tool for boosting your sales or expanding your customer base. You can also gain access to interesting user feedback without having to resort to more complex surveys or panels.
Be proactive
Monitor social networks. Measure at any time and get a clear view of your skills in real time. You can then optimise your communication and manage your reputation on a long-term basis.
hire differently
You can publish your job advert on certain social networks to reach either a very wide readership or, on the contrary, a very specific target, or you can adopt a more proactive approach and scan the various profiles on the Internet to find the ideal candidate.
Being present is not enough
Being active on social networks as a professional requires time, communication skills and precise knowledge of the various platforms. Simply being active isn’t enough: you need to collect, analyze and cross-reference data to constantly optimize your presence on these networks.
Many tools exist to help you analyze your audiences. However, the profusion of data and lack of flexibility of some tools mean that this task can quickly become time-consuming and overwhelming. The result: despite the quality and quantity of the data collected, it is often poorly exploited.
To respond to all these issues, we use the full power of the Business Intelligence solution developed by Microsoft : Power BI.
Give life to your data
With Microsoft Power BI, Get a global view by displaying web, e-mail and social network analytics in one place. Analyze your social network audiences, format the data the way you want, calculate your own metrics and tailor your dashboards to your situation. Track customer sentiment in real time and become more responsive. You’ll be able to adapt your web and social network campaigns to emerging trends, and monitor customer reactions to social media tactics.
DBE brings you its expertise to offer you THE solution for data analysis and precise tracking of your publications.
Comments are closed.
